Mountain Creek

Social Media Management & Content Creation

I am the Marketing Assistant for Mountain Creek Resorts. I create content for both Instagram, TikTok, Facebook, and Youtube accounts for both the resort and waterpark. I create content strategies, produce and edit photos and videos, and engage with our audience to drive awareness, attendance, and community engagement.

Quick Stats:

Accounts Managed:

  • Instagram – @mountaincreek: ~125K followers

  • Instagram – Mountain Creek Waterpark: ~99K followers

  • TikTok – Mountain Creek: ~82.8K followers

Content Production:

  • 📅 Average Posts per Month: 50-70 across Instagram & TikTok

  • 🎬 Short-Form Videos (Reels/TikToks) per Month: 40-45

Engagement Highlights:

  • ❤️ Average Engagement Rate: X%

  • 🔝 Top Performing Reel: 1.5M+ views, 18.2K+ likes

  • 🔝 Top Performing TikTok: 5.8M+ views, 237K+ likes

  • 👀 Average Story Views: 2–5K per story

Instagram – Mountain Creek Resort (@mountaincreek)
As the lead content creator for the resort account, I produce the majority of posts, including short-form videos, Reels, carousel posts, and Stories. I collaborate with my manager to ensure all content aligns with brand strategy and seasonal campaigns, including ski updates, on-site events, and promotional initiatives. Engagement strategies include interactive polls, contests, and UGC reposts, helping foster a strong community connection.

Instagram – Mountain Creek Waterpark (@mountaincreek_waterpark)
I lead content creation for the waterpark account, generating nearly all posts and videos that highlight summer campaigns, attractions, guest experiences, and live events. While content is reviewed and approved by my manager, I handle the end-to-end process of planning, filming, and editing Reels, TikTok-style clips, and Stories to maximize audience engagement.

Tiktok – Mountain Creek (@mountain_creek)
I create short, trend-driven videos showcasing the resort experience, producing the majority of TikTok content while coordinating with my manager for approvals. My content strategy focuses on playful, engaging videos that grow followers and enhance brand visibility across the platform.

Campaign Highlights / Case Studies

Goal: Promote the waterpark’s opening and drive engagement across Instagram and TikTok.

My Role: Conceptualized and storyboarded teaser videos, countdown Stories, and promotional Reels. Shot on-site footage and edited all content using CapCut and Adobe Premiere. Collaborated with my manager for approvals while handling the majority of content production end-to-end.

Summer Waterpark Launch 2025

Content Examples:

Instagram carousel of attractions, Reels showcasing guest experiences and signature rides, Stories highlighting daily countdowns and interactive polls

Results / Highlights:

  • Top Reel reached 1.5M+ views

  • Instagram engagement increased by 35% during launch week

  • Boosted excitement and attendance for opening weekend.